LAMY imporium: The New Characteristic Writing Instrument Series from Lamy

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Heidelberg, August 2015
The impressive new LAMY imporium features an exciting combination of strong design and powerful structure. This characteristic model adds yet another family of high-quality writing instruments to Lamy’s Premium assortment, uniting modern, functional design with a luxurious writing experience.

The trademark of the LAMY imporium series is its prominent straight-lined body structure and grip. The cylindrically designed smooth cap with solid, high-gloss clip provides a striking contrast. The combination of playful details and consistent reduction gives this model its unmistakable appearance.

The LAMY imporium series includes fountain pen, rollerball pen, ballpoint pen and mechanical pencil in titanium mattand black matt finishes. The black matt finish is available with either black or gold elements. All models are refined and partially galvanized with an especially high-quality PVD coating.

From the nib to the clip – only first-class materials are used: gold, platinum and titanium. One special highlight of the pen is the PVD-refined bicolour gold nib which guarantees a uniquely soft writing experience and is available in different nib widths.

The LAMY imporium was designed by Mario Bellini, one of the most distinguished designers of the last 30 years. He was one of the first living designers after Charles Eames to ever receive the honour of having a solo exhibition in the MOMA New York

The LAMY imporium is available as of September 2015.
To get more information please check: www.lamy.com/imporium_gb

C. Josef Lamy GmbH
D-69111 Heidelberg
Germany

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About Lamy
The LAMY brand stands for high-quality designer writing instruments defined by their timeless modern aesthetics and perfect functionality. Its success story began over 50 years ago with the LAMY 2000: in 1966, the model established the clear and unmistakeable design which still defines the style of all the brand’s products today – the Lamy design. As an independent family business, Lamy has been associated with Heidelberg since it was first founded in 1930 and therefore guarantees consistent high quality, “Made in Germany”. With an annual production of over 8 million writing instruments and turnover of more than 110 million euros in 2016, Lamy today is not only the market leader in Germany but has developed to become an internationally sought-after brand. The company continues to set trends, not just through its annual special editions and has inspired writing enthusiasts around the world with its innovative colours and surface finishes. In this way, Lamy continues to reinvent itself and proves that a writing instrument is more than just an everyday object: it is a genuine lifestyle accessory which expresses the pleasures of writing by hand and highlights the individuality of the owner.

Press contact: Myriam Bohr – Phone: +49 6221-843 102 – myriam.bohr@lamy.de