LAMY specs vol. 4
Everything is different
Welcome to LAMY specs Vol. 4. Read here what topics and stories the new issue has to offer.
Nothing in the world is as it seems, the Greek philosopher Plato knew.
And nothing remains as it is, said the Roman emperor Mark Aurel.
Two simple yet fundamental statements that are no less true in the 21st century than they were in ancient times. They teach that it is worth considering the given from (at least) two perspectives. And that constant change lies in the nature of all things.
The current issue of LAMY specs is also about change and taking on new perspectives – both figuratively and in concrete terms. In an interview, Lamy managing director Beate Oblau and product manager Marco Achenbach talk about brand identity, innovation and the tension between preserving and renewing. And about a term that seems to have undergone a thorough reinter- pretation today: luxury.
What actually is luxury? What was it in the past, what is it today? Design journalist Gerrit Terstiege discusses these questions in his essay “Leiser Luxus” (Quiet Luxury). He shows that the question of the significance of luxury always remains a question of perspective.
The same applies to the anamorphic mural that Christoph Niemann designed for the Lamy Concept Store in New York. In order to look at it correctly, one has no choice but to change one’s point of view. Why? You will find out in the article "A question of perspective".
Stay open, stay curious. Because nothing is as it seems.
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The word “specs” in the title, short for specifications, is originally a term from product development.
What we mean by this is the sum of all the facets that make Lamy special and unique. The topics which interest us, the personalities and stories which surround us.
Yet we always return to our central brand values, which guide everything we do and are as immovable as the Pole Star. “Design. Made in Germany” is just as much part of this as the commitment to writing by hand – even in, or particularly in, this digital age. As a writing instrument brand, we are intrinsically rooted in the real, haptic world. And yet analogue and digital are not a contradiction for us – in fact they are two sides of the same coin. They supplement, complement each other.
With this in mind, we hope that reading LAMY specs proves an inspiration to you.
Let us know what you think of the format – we look forward to receiving your feedback!
Augmented reality app
In the print edition of LAMY specs, many contents are marked with the note “Scan this image” or “Scan this page”. After the app has been installed on your mobile device, just open the app and hold the screen above the relevant page. Videos or 3D animations will start automatically. You can download the LAMY specs app free of charge from the Apple App Store or Google Play.