LAMY noto – Easy to write

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Heidelberg, January 2008. The designer, Naoto Fukasawa created the LAMY noto.

A ball-point pen which is simply a ball-point pen. And that is exactly the challenge of the designer result. The customer, C. Josef Lamy Ltd. from Heidelberg, Germany, developed a new product generation with the LAMY noto series in the segment of ball-point pens. Teamwork which has been stamped with mutual respect – right from the start.

He speaks of having had the chance to be allowed to design a writing utensil for Lamy. His name is Naoto Fukasawa, born 1956, a japanese designer, who has already won 50 international design awards and having completed his studies at the Tama Art University (1980) and the management of IDEO Japan, has run the “Naoto Fukasawa Design” Studio since 2003. Naoto Fukasawa, the designer, who prove, with the legendary MUJI CD Player, that good taste and first class design do not have to be expensive.



Fukasawa has admired Lamy for over 25 years, that was the first time he held a LAMY safari in his hand and fell in love with the style of this designer piece. A personal letter from Dr. Manfred Lamy, which landed on Fukasawas desk in 2003, triggered the teamwork, which resulted in the production stage in October 2007 and carried the name LAMY noto. To describe the product; it is a plastic ball-point pen with a matt-finished surface, which is available in four colours. However, design lovers like Fukasawa and Lamy were enthused by this writing utensil for totally other reasons: The ball-point pen is a ball-point pen. It invites one to write – full stop. And that is exactly the challenge of the design result. It is entirely reduced to the essence, so simple and functional, which the unique basic characteristics of a ball-point pen are shown in the design work. Naoto Fukasawa describes the task therein, to create a ball-point pen, which is so simple, that it is cannot boring. He sees the LAMY noto as novel and enriching for the Lamy design, which has, however, picked up and underlined the established Lamy philosophy with its style since 1966. The LAMY noto should always, and in every situation, be usable, and at the same time be distinctive and timeless – and on no account did Fukasawa want to provoke or become too specific. The designer confirmed, with his result, that he had understood the task given to him, had used the time which Lamy had emphatically allowed and that he had passed on the experience of the Lamy philosophy as artist for the LAMY noto.



As of April 2008 Lamy will sell the LAMY noto world-wide, a ball-point pen, which concentrates on basic functions and writing well per hand. It is as light as a feather, has got three rounded-down sides and a velvety surface. The clip is a part of the triangular form and completely integrated. LAMY noto comes in four colours: orange, black, light grey and light blue. A further line is supplied with a matt-varnished tip and pusher, which appear metalic. In the trade, the LAMY noto is considered the most modern ball-point pen in its category. The price position follows the similar Lamy international style principle and typifies the philosophy of a Star designer, Fukasawa: The LAMY noto offers design for everyone. The stationery specialist will sell the LAMY noto at a recommended retail price of 3,90 Euros.

Press contact:

Agentur Bauchgefühl “Good Instinct Agency”

Britta Benzenhöfer

Luisenstrasse 61

63067 Offenbach

Telephone: +49 69 80087370

E-Mail


About Lamy
The LAMY brand stands for high-quality designer writing instruments defined by their timeless modern aesthetics and perfect functionality. Its success story began over 50 years ago with the LAMY 2000: in 1966, the model established the clear and unmistakeable design which still defines the style of all the brand’s products today – the Lamy design. As an independent family business, Lamy has been associated with Heidelberg since it was first founded in 1930 and therefore guarantees consistent high quality, “Made in Germany”. With an annual production of over 8 million writing instruments and turnover of more than 110 million euros in 2016, Lamy today is not only the market leader in Germany but has developed to become an internationally sought-after brand. The company continues to set trends, not just through its annual special editions and has inspired writing enthusiasts around the world with its innovative colours and surface finishes. In this way, Lamy continues to reinvent itself and proves that a writing instrument is more than just an everyday object: it is a genuine lifestyle accessory which expresses the pleasures of writing by hand and highlights the individuality of the owner.

Press contact: Myriam Bohr – Phone: +49 6221-843 102 – myriam.bohr@lamy.de