The titan among Lamy writing instruments: the new LAMY 2000 titanium

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For more than 40 years, the LAMY 2000 has been the flagship of the LAMY brand, and in this time it has achieved more than virtually any other writing instrument. From being a favourite of a rather limited number of Bauhaus enthusiasts, it has evolved into a timeless, modern million-seller, proving that stylistic reduction to the essentials creates forms that cannot be improved upon.

But the market success of the LAMY 2000 and its status as a design icon are not just attributable to its form. They also follow from its proven technology as well as the different writing systems and materials with which Lamy attracts attention time and time again.

As with the LAMY 2000 ballpoint pen, for example, which is now available in a particularly harmonious, high-quality material variant – with a body made of pure, solid titanium!

This high-tech material – which incidentally is about ten times more expensive than conventional steel because of the elaborate manufacturing process required – is extremely strong, lightweight and corrosion-resistant. And therefore ideal for imparting endurance to the pleasure provided by the new writing instrument. Added to this pleasure is the enthusiasm aroused by the pen’s exquisite look, encapsulated in the matt-shimmering, sandblasted titanium surface highlighted by highly polished, platinum-finished metal trim.

With all these characteristics, the new LAMY 2000 titanium possesses all the attributes to become one of the greats in the Lamy range of writing instruments.

Including attractive gift packaging, it is available from September 2009 at specialist retailers and in the specialist departments of selected department stores.

Press contact: 
Agentur bauchgefühl
Britta Benzenhöfer
Luisenstrasse 61
63067 Offenbach
Germany
Tel.: +49 (0)69 8008 7370
Email


About Lamy
The LAMY brand stands for high-quality designer writing instruments defined by their timeless modern aesthetics and perfect functionality. Its success story began over 50 years ago with the LAMY 2000: in 1966, the model established the clear and unmistakeable design which still defines the style of all the brand’s products today – the Lamy design. As an independent family business, Lamy has been associated with Heidelberg since it was first founded in 1930 and therefore guarantees consistent high quality, “Made in Germany”. With an annual production of over 8 million writing instruments and turnover of more than 110 million euros in 2016, Lamy today is not only the market leader in Germany but has developed to become an internationally sought-after brand. The company continues to set trends, not just through its annual special editions and has inspired writing enthusiasts around the world with its innovative colours and surface finishes. In this way, Lamy continues to reinvent itself and proves that a writing instrument is more than just an everyday object: it is a genuine lifestyle accessory which expresses the pleasures of writing by hand and highlights the individuality of the owner.

Press contact: Myriam Bohr – Phone: +49 6221-843 102 – myriam.bohr@lamy.de