New: LAMY safari white – The cool colour is back!

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In the car industry, in electrical appliances, for fashion and accessories – trend-conscious people now confirm that white is the new black. And it’s no wonder either, since white symbolises clarity, purity, simplicity and intelligence. So there were lots of reasons for Heidelberg’s stationery manufacturer Lamy to launch its highly popular LAMY safari model on to the market in high-gloss white.

The LAMY safari is made from highly resistant ABS plastic and is suitable for left-handed as well as right-handed people. The nib casing has two grip hollows and the popular finger stop, making the fountain pen pleasant to hold and guaranteeing comfortable, easy writing. Every LAMY safari has two small viewing windows, allowing you to check the cartridge fill level at any time, which is especially useful.

The LAMY safari is available immediately in white from stationery retailers and in the stationery departments of selected department stores.

The LAMY safari white is one hundred per cent ‘Made in Germany’ – like all Lamy products.

With the introduction of the LAMY safari white, all LAMY safari models now come with an attractive chrome clip and pale-polished stainless-steel nib as standard.

Press contact: bauchgefühl agency – Katharina Metternich – tel.: +49 (0)6151 159 120 – metternich@bauchgefuehl.com


About Lamy
The LAMY brand stands for high-quality designer writing instruments defined by their timeless modern aesthetics and perfect functionality. Its success story began over 50 years ago with the LAMY 2000: in 1966, the model established the clear and unmistakeable design which still defines the style of all the brand’s products today – the Lamy design. As an independent family business, Lamy has been associated with Heidelberg since it was first founded in 1930 and therefore guarantees consistent high quality, “Made in Germany”. With an annual production of over 8 million writing instruments and turnover of more than 110 million euros in 2016, Lamy today is not only the market leader in Germany but has developed to become an internationally sought-after brand. The company continues to set trends, not just through its annual special editions and has inspired writing enthusiasts around the world with its innovative colours and surface finishes. In this way, Lamy continues to reinvent itself and proves that a writing instrument is more than just an everyday object: it is a genuine lifestyle accessory which expresses the pleasures of writing by hand and highlights the individuality of the owner.

Press contact: Myriam Bohr – Phone: +49 6221-843 102 – myriam.bohr@lamy.de