LAMY econ New design highlight from Lamy

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Heidelberg, March 2011. With its new LAMY econ product series, Lamy once again proves that design and functionality go hand in hand for the family firm in Heidelberg. Following the successful collaborations with prominent designers such as Knud Holscher and Franco Clivio, the visual design of the new writing instrument series, consisting of a ballpoint pen and mechanical pencil, has been created by the EOOS design office.

The Austrian designer trio of Martin Bergmann, Gernot Bohmann and Harald Gründl has already worked successfully with Alessi and Bulthaupt. They were recently awarded the Design Prize of the Federal Republic of Germany 2010 in Gold for the innovative and minimalist design of the Bulthaupt b2 kitchen workshop. EOOS creates products in which artistic traditions are combined with new technologies to produce a unique work – on this occasion, the LAMY econ.

The new LAMY econ series comprises a ballpoint pen and a mechanical pencil. Both writing instruments are impressive with their clear and discreet shape, and thus blend in seamlessly with the Bauhaus style that characterises the Lamy product range. The strikingly shaped clip and innovative grip zone with two narrow longitudinal notches on the sides represent the design highlights. The look of the sandblasted velvet-finished stainless steel underlines the high quality of the latest addition to the product range of C. Josef Lamy GmbH.

With the new LAMY econ, the Heidelberg-based family firm proves once again that high-quality, functional design does not have to be expensive.

The LAMY econ is 100 per cent Made in Germany – like all Lamy products.

Press contact: Agentur bauchgefühl – Eva Heddesheimer – Spessartring 57 – 64287 Darmstadt, Germany – Tel.: +49 (0)6151 159 120 – heddesheimer@bauchgefuehl.com


About Lamy
The LAMY brand stands for high-quality designer writing instruments defined by their timeless modern aesthetics and perfect functionality. Its success story began over 50 years ago with the LAMY 2000: in 1966, the model established the clear and unmistakeable design which still defines the style of all the brand’s products today – the Lamy design. As an independent family business, Lamy has been associated with Heidelberg since it was first founded in 1930 and therefore guarantees consistent high quality, “Made in Germany”. With an annual production of over 8 million writing instruments and turnover of more than 110 million euros in 2016, Lamy today is not only the market leader in Germany but has developed to become an internationally sought-after brand. The company continues to set trends, not just through its annual special editions and has inspired writing enthusiasts around the world with its innovative colours and surface finishes. In this way, Lamy continues to reinvent itself and proves that a writing instrument is more than just an everyday object: it is a genuine lifestyle accessory which expresses the pleasures of writing by hand and highlights the individuality of the owner.

Press contact: Myriam Bohr – Phone: +49 6221-843 102 – myriam.bohr@lamy.de