Stylish Titanium for a Premium Writing Experience:
The New LAMY scala Ti

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Heidelberg, September 2013
This October, the LAMY scala series will be complemented with a new titanium finish. The LAMY scala Ti unites the sensuous precision and formal simplicity of the series with the subtle elegance of titanium.

A series that brings back memories. Traditional writing instruments interpreted in a modern way, adding a new and emotional component to writing. Starting from the LAMY scala’s timeless matt-black finish, the LAMY scala Ti with its gleaming Titanium surface forms the next step in the continuation of the high-end precision and the emotional design of the LAMY scala series, which was introduced to the market in 2012.

The heart of the series is the fountain pen. As the central element, inspired by the classic fountain pen, it forms the maximum level of perfection within the high-end writing instrument segment. This is due to its puristic appearance as well as its high-quality manufacturing – from the nib (made of polished stainless steel) to the high-gloss chrome-plated clip.

The ballpoint pen, the mechanical pencil (with twist mechanism) and the rollerball pen (newly introduced for the entire LAMY scala series) all represent superior quality and are made of robust stainless steel. This creates a comfortable and stable feeling when writing due to the heavy and perfectly balanced weight of the material.

LAMY scala – Design Meets Emotion
The LAMY scala’s reduced design was developed in cooperation with Sieger Design. It consciously avoids using superfluous elements and focuses on the interaction of subtle shapes and high-precision details. The new titanium finish complements the stylish galvanisation with elegance of appearance: the LAMY scala Ti.

The LAMY scala Ti will be internationally available as a fountain pen with different nib widths, a mechanical pencil, twist ballpoint pen and rollerball pen at select stores as of October 2013.
For more information visit www.lamy.com.

About Lamy

Lamy is an independent family business founded by C. Josef Lamy in Heidelberg in 1930. The LAMY brand was established in 1952 and even in their first year proved its innovative potential with the introduction of the unprecedented LAMY 27 fountain pen series.
1966 was the year that witnessed the birth of the distinctive product form by Lamy, the Lamy Design, through the LAMY 2000. An annual production of more than 6 million writing instruments and a turnover of more than 50 million euros not only make Lamy market leader in Germany but set them apart as one of the German design brands whose products are distinguished worldwide.

Die Serie LAMY scala

LAMY scala


Design Meets Emotion
LAMY scala – introduced to the market in 2012 in cooperation with Sieger Design, this design series brings back memories. Traditional writing instruments interpreted in a modern way, adding a new and emotional component to writing. The series consists of:

• Fountain pens
• Twist ballpoint pens
• Mechanical pencils
• Rollerball pens

LAMY scala

Fountain Pen 078
• High-quality fountain pen with cap
• Polished stainless steel nib in EF, F, M, and B grades
• LAMY T 10 Giant Refill blue
• Manufactured from stainless steel
• High-gloss chrome-plated grip and clip
• Elegant titanium finish



LAMY scala

Mechanical Pencil 178
• High-quality twist mechanism
• Fine refill LAMY M 40 (0.7 mm)
• Manufactured from stainless steel
• High-gloss chrome-plated grip and clip
• Elegant titanium finish

LAMY scala

Ballpoint Pen 278
• High-quality twist mechanism
• Giant refill LAMY M 16 black M
• Manufactured from stainless steel
• High-gloss chrome-plated grip and clip
• Elegant titanium finish

Rollerball Pen 378
• High-quality rollerball pen with cap
• Rollerball refill LAMY M 63 black M
• Manufactured from stainless steel
• High-gloss chrome-plated grip and clip
• Elegant titanium finish




Press contact: Myriam Bohr – Grenzhöfer Weg 32 – Telephone: +49 6221-843 102 – myriam.bohr@lamy.de

C. Josef Lamy GmbH
D-69111 Heidelberg
Germany


About Lamy
The LAMY brand stands for high-quality designer writing instruments defined by their timeless modern aesthetics and perfect functionality. Its success story began over 50 years ago with the LAMY 2000: in 1966, the model established the clear and unmistakeable design which still defines the style of all the brand’s products today – the Lamy design. As an independent family business, Lamy has been associated with Heidelberg since it was first founded in 1930 and therefore guarantees consistent high quality, “Made in Germany”. With an annual production of over 8 million writing instruments and turnover of more than 110 million euros in 2016, Lamy today is not only the market leader in Germany but has developed to become an internationally sought-after brand. The company continues to set trends, not just through its annual special editions and has inspired writing enthusiasts around the world with its innovative colours and surface finishes. In this way, Lamy continues to reinvent itself and proves that a writing instrument is more than just an everyday object: it is a genuine lifestyle accessory which expresses the pleasures of writing by hand and highlights the individuality of the owner.

Press contact: Myriam Bohr – Phone: +49 6221-843 102 – myriam.bohr@lamy.de