Cool and energetic freshness for writing:
The new LAMY AL-star bluegreen Special Edition

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Heidelberg, February 2014
To start off the 2014 Spring/Summer season, Lamy has expanded its AL-star series with a new LAMY AL-star bluegreen Special Edition model: The writing utensil in vibrant bluegreen provides a cool and energetic writing sensation.

In its latest interpretation, the successful LAMY AL-star with its smooth and elegant aluminium finish and, as one of Germany's favourite pen series, has an entirely new character. Innovative materials combined with functional technology and the very highest demands in terms of design have resulted in the LAMY AL-star. Designer Wolfgang Fabian designed the model in 1996. Since then, the series has surprised time and time again with its special editions in the latest lifestyle-oriented colours, inspiring the writer to accentuate their modern individuality with this accessory.

Smart design, lightness and transparency
Modern materials, precision workmanship: The classic cylinder-shaped LAMY AL-star fountain pen has a lightweight, yet robust full-metal body made of aluminium. Made with a special anodising technique, the aluminium is smooth and yet resistant to knocks and scratches.
A further highlight is the grip: made of transparent plastic, which lets you see the inner workings of the fountain pen. The parallel recessed grips ensure a firm grip while writing. This makes the pen pleasant to touch and lie firmly in the writer's hand – which further supports the individual writing character.
The nib is fully polished. A discreet Lamy logo engraved at the rear end of the body and the typical Lamy spring-action chrome-plated metal clip on the cap accentuate the sophisticated design of the LAMY AL-star series.

LAMY AL-star bluegreen is available as a fountain pen, ballpoint pen and rollerball pen. Besides clear anodised aluminium, the following colours are also available to provide further variety: graphite, oceanblue and black purple.
The special edition is available now.

About Lamy
Lamy is an independent family business founded by C. Josef Lamy in Heidelberg in 1930. The LAMY brand was established in 1952 and even in their first year proved its innovative potential with the introduction of the unprecedented LAMY 27 fountain pen series. 1966 was the year that witnessed the birth of the distinctive product form by Lamy, the Lamy Design, through the LAMY 2000. An annual production of more than 6 million writing instruments and a turnover of more than 60 million euros not only make Lamy market leader in Germany but set them apart as one of the German design brands whose products are distinguished worldwide.

AL-star bluegreen Special Edition fountain pen

AL-star bluegreen Special Edition roller

AL-star bluegreen Special Edition ballpoint pen



Press contact: Myriam Bohr – Grenzhöfer Weg 32 – Telephone: +49 6221-843 102 – myriam.bohr@lamy.de

C. Josef Lamy GmbH
D-69111 Heidelberg
Germany


About Lamy
The LAMY brand stands for high-quality designer writing instruments defined by their timeless modern aesthetics and perfect functionality. Its success story began over 50 years ago with the LAMY 2000: in 1966, the model established the clear and unmistakeable design which still defines the style of all the brand’s products today – the Lamy design. As an independent family business, Lamy has been associated with Heidelberg since it was first founded in 1930 and therefore guarantees consistent high quality, “Made in Germany”. With an annual production of over 8 million writing instruments and turnover of more than 110 million euros in 2016, Lamy today is not only the market leader in Germany but has developed to become an internationally sought-after brand. The company continues to set trends, not just through its annual special editions and has inspired writing enthusiasts around the world with its innovative colours and surface finishes. In this way, Lamy continues to reinvent itself and proves that a writing instrument is more than just an everyday object: it is a genuine lifestyle accessory which expresses the pleasures of writing by hand and highlights the individuality of the owner.

Press contact: Myriam Bohr – Phone: +49 6221-843 102 – myriam.bohr@lamy.de