German Brand Award

Every year, the German Design Council awards the German Brand Award to pioneering brands. Lamy has won over the independent panel several times.

Thanks to an unmistakeable design and the highest quality standards, Lamy is now not only the market leader in Germany but has also developed into an internationally coveted lifestyle brand. Furthermore, this global success is the result of a consistent brand strategy.
Lamy has been honoured with the coveted German Brand Award twice in a row for the successful interplay of design, product quality

and marketing: in 2016 Lamy received the golden German Brand Award in the area of “Office & Stationery”. This was followed in 2017 by the award in the premium class of “Excellence in Branding”. Here, Lamy was honoured with a German Brand Award as “product brand of the year” and with the winner’s badge in the in category of “Industry Excellence in Branding – Office & Stationery”.

Thanks to exemplary brand leadership, Lamy has matured unerringly into a globally relevant, cosmopolitan brand and is therefore optimally positioned to enter a new age.

Andrej Kupetz, Managing Director of the German Design Council and panel chairman for the German Brand Award

Furthermore, the panel emphasises the exceptional durability of the Lamy products: “to date, the company has not produced a single writing instrument as a disposable product. Timeless design and the highest standards of quality as well as sustainable,

environmentally friendly production guarantee compliance with a responsible brand promise, which is highlighted and adequately conveyed through high-quality communication: an exceptional brand, “made in Germany.”

German Brand Award: a special honour

The German Design Council and the German Brand Institute give the German Brand Award to successful brands for consistent brand leadership and sustainable brand communication. The award is decided by an independent panel of brand experts from different disciplines.
Only companies that have been nominated

for the German Brand Award by the German Brand Institute, its brand scouts and expert panels can take part in the competition. The award stands for exceptional brand competence – this is supported not least by the reputation of the German Design Council, the professional competence of the panel and the demanding nomination process.