50 years of Lamy design

A look back on the anniversary year 2016

„not just a pen“

2016 was an eventful year for Lamy. The anniversary of “50 years of Lamy design” marked not only a significant milestone in the company history but also the dawning of a new age. Under the motto “not just a pen”, Lamy impressively documented the development into a global lifestyle brand.

 

For writing enthusiasts around the world, the brand today represents not only outstanding design and perfect functionality but above all individuality and living enjoyment of writing by hand.

Anniversary Products

thinking tools. Design as a process

On 1st October 2016 Lamy celebrated “50 years of Lamy design” with around 400 guests at Heidelberg castle. With an exceptional production, Lamy gave a visible signal of the brand moving into a new age: a spectacular light projection on the historic façade of Heidelberg castle bridged the path between traditional handwriting and the digital age.

The message: Lamy is present, a brand with tradition, but above all a brand with a future – in the digital age, now livelier and more contemporary than ever.

On 1st October 2016 Lamy celebrated “50 years of Lamy design” with around 400 guests at Heidelberg castle.