10 years of Lamy in China: Anniversary marked with a big celebration

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Heidelberg, August 2018 – It was on 8 August 2008 that Lamy and Energetic Asia Ltd jointly launched the sale of Lamy products in China. Today there are more than 134 local mono-brand stores, moreover online purchases can also be made through the major platforms. Thomas Trapp, Managing Director and Sales Director at Lamy, commented: “A superb achievement, based on a consistent brand strategy. Essentially, we owe our success in the Chinese market to our partner Energetic Asia Ltd – especially to Managing Directors Shirley Tsang and Perry Wong, who have shown great commitment and dedication to the LAMY brand over the past 10 years.”

The anniversary celebration took place in Shanghai on 8 August 2018, with more than 100 guests in attendance. Among these were business associates, dealers and also 20 Lamy fans, who had been chosen at random from the 400,000 followers of Lamy accounts on the Chinese microblogging site “Weibo”. In honour of the occasion, the WFC shopping centre in Chongqing sponsored the projection of two striking advertisements on the tower of their building.

As a reference to the start date for the cooperation between the two partners and the fact that 8 is a lucky number in China, Lamy handed over a cheque of 8,888 Euros for charitable purposes to Energetic Asia Ltd. Lamy also presented Energetic Asia with a special writing instrument to mark the anniversary.

C. Josef Lamy GmbH
D-69111 Heidelberg
Germany

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About Lamy
The LAMY brand stands for high-quality designer writing instruments defined by their timeless modern aesthetics and perfect functionality. Its success story began over 50 years ago with the LAMY 2000: in 1966, the model established the clear and unmistakeable design which still defines the style of all the brand’s products today – the Lamy design. As an independent family business, Lamy has been associated with Heidelberg since it was first founded in 1930 and therefore guarantees consistent high quality, “Made in Germany”. With an annual production of over 8 million writing instruments and turnover of more than 110 million euros in 2016, Lamy today is not only the market leader in Germany but has developed to become an internationally sought-after brand. The company continues to set trends, not just through its annual special editions and has inspired writing enthusiasts around the world with its innovative colours and surface finishes. In this way, Lamy continues to reinvent itself and proves that a writing instrument is more than just an everyday object: it is a genuine lifestyle accessory which expresses the pleasures of writing by hand and highlights the individuality of the owner.

Press contact: Myriam Bohr – Phone: +49 6221-843 102 – myriam.bohr@lamy.de