not just a pen:
Lamy celebrates “50 years of Lamy Design”

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The success story of the LAMY brand began precisely 50 years ago with the LAMY 2000: the model created by Gerd A. Müller established the clear and functional design which still defines the style of the LAMY brand products today – the Lamy design. Today, Lamy is not only market leader in Germany but has also developed an internationally sought-after designer brand – as reflected by its approx. 25 characteristic series and 200 models, its annual production of 7 million writing instruments, its 90 million euro turnover and its 250 Lamy points of sale worldwide.

Exclusive special editions to celebrate this anniversary year

Part of the success behind the brand are its special editions which Lamy reinvents each year. Inspired by current fashion trends, Lamy always catches the spirit of the age with its new colour shades – and transforms its writing instruments into must-have items. It is therefore no surprise that Lamy has come up with something extra special to mark its anniversary year: special models of the LAMY 2000 and LAMY scala series will be presented over the coming months and will be available at selected points of sale.

Lamy exhibition at the Museum of Applied Art, Frankfurt

The company has a real highlight to offer Lamy fans and others: in the autumn of its anniversary year, an exhibition will be opening at the Museum of Applied Art in Frankfurt to provide fans and interested visitors with new insight into the brand universe. How is good design developed? How must everyday objects be designed to make them attractive to their users? These and other questions form the focal point of the exhibition which is being developed by curator Prof. Klaus Klemp in close collaboration with Lamy. It portrays the design process at Lamy as a complex interplay between the company, designers, product developers and sales. Sketches, models and prototypes are presented first of all, depicting the long road from the initial design to the final writing instrument.

Christoph Niemann for Lamy

During its anniversary year, Lamy is particularly proud to be collaborating with internationally renowned illustrator, Christoph Niemann. Niemann, whose drawings have been featured in the New Yorker, Wired, Zeit Magazin and the blog column Abstract Sunday in the New York Times, is involved with the conceptual aspects of the exhibition. He is also developing illustrations for Lamy which feature a special motif as the overarching element of a series: the range is the epitome of precision and consistency, thus embodying the core of the LAMY brand, and is featured as a core design element in the anniversary communications. The works of Christoph Niemann will be a component of the brand publication to be published in the middle of this year.

Bildmaterial

Jubiläumslogo
LAMY 2000 metal
LAMY 2000 metal

C. Josef Lamy GmbH
D-69111 Heidelberg
Germany

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About Lamy
The LAMY brand stands for high-quality designer writing instruments defined by their timeless modern aesthetics and perfect functionality. Its success story began over 50 years ago with the LAMY 2000: in 1966, the model established the clear and unmistakeable design which still defines the style of all the brand’s products today – the Lamy design. As an independent family business, Lamy has been associated with Heidelberg since it was first founded in 1930 and therefore guarantees consistent high quality, “Made in Germany”. With an annual production of over 8 million writing instruments and turnover of more than 110 million euros in 2016, Lamy today is not only the market leader in Germany but has developed to become an internationally sought-after brand. The company continues to set trends, not just through its annual special editions and has inspired writing enthusiasts around the world with its innovative colours and surface finishes. In this way, Lamy continues to reinvent itself and proves that a writing instrument is more than just an everyday object: it is a genuine lifestyle accessory which expresses the pleasures of writing by hand and highlights the individuality of the owner.

Press contact: Myriam Bohr – Phone: +49 6221-843 102 – myriam.bohr@lamy.de