Glamorous Copper Meets Powerful Orange

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Heidelberg, February 2015
2015 marks the next round of the copper trend, this time going head-to-head with a fiery orange. To suit the occasion, Lamy is launching the popular AL-star series in the new special edition colour of copper orange.

Powerful but warm, and a dash of glamour: the new trend colour of 2015 is called copper orange – and is pulsing with energy. The vibrant metallic shade adds to the rose gold and copper nuances that accentuated the portfolio in the past seasons. Lamy has interpreted the trend in an exclusive edition with the new LAMY AL-star copperorange which gives a whole new meaning to the concept of luminescence. To complete the edition, Lamy will launch the LAMY T 10 ink cartridge in copper orange – for handwritten messages that will definitely cause a stir.

Not only does the copper orange colour unite energy with glamour – the LAMY AL-star epitomises the perfect union of sportiness and elegance. Manufactured from high-tech aluminium, the series is both robust and sophisticated due to its polished metallic finish. And its dynamic design and spring-loaded chrome metal clip combine to make the LAMY AL-star one of the most popular series to ever come out of Heidelberg.

The LAMY AL-star copperorange is available as a fountain pen, rollerball and ballpoint pen as of this February. In addition to the new special edition, LAMY’s other models – oceanblue, graphite, black purple as well as black – will introduce some welcome change into the daily writing routine.

About Lamy
Lamy is an independent family business founded by C. Josef Lamy in Heidelberg in 1930. The LAMY brand was established in 1952 and even in their first year proved its innovative potential with the introduction of the unprecedented LAMY 27 fountain pen series. 1966 was the year that witnessed the birth of the distinctive product form by Lamy, the Lamy Design, through the LAMY 2000. An annual production of more than 6 million writing instruments and a turnover of more than 60 million euros not only make Lamy market leader in Germany but set them apart as one of the German design brands whose products are distinguished worldwide.

LAMY AL-star copperorange Special Edition

LAMY AL-star copperorange Special Edition Fountain Pen

LAMY AL-star copperorange Special Edition Fountain Pen

LAMY AL-star copperorange Special Edition Rollerball Pen

LAMY AL-star copperorange Special Edition Rollerball Pen

safari neoncoral Special Edition ballpoint pen

LAMY AL-star copperorange Special Edition Ballpoint Pen



Press contact: Myriam Bohr – Grenzhöfer Weg 32 – Telephone: +49 6221-843 102 – myriam.bohr@lamy.de

C. Josef Lamy GmbH
D-69111 Heidelberg
Germany


About Lamy
The LAMY brand stands for high-quality designer writing instruments defined by their timeless modern aesthetics and perfect functionality. Its success story began over 50 years ago with the LAMY 2000: in 1966, the model established the clear and unmistakeable design which still defines the style of all the brand’s products today – the Lamy design. As an independent family business, Lamy has been associated with Heidelberg since it was first founded in 1930 and therefore guarantees consistent high quality, “Made in Germany”. With an annual production of over 8 million writing instruments and turnover of more than 110 million euros in 2016, Lamy today is not only the market leader in Germany but has developed to become an internationally sought-after brand. The company continues to set trends, not just through its annual special editions and has inspired writing enthusiasts around the world with its innovative colours and surface finishes. In this way, Lamy continues to reinvent itself and proves that a writing instrument is more than just an everyday object: it is a genuine lifestyle accessory which expresses the pleasures of writing by hand and highlights the individuality of the owner.

Press contact: Myriam Bohr – Phone: +49 6221-843 102 – myriam.bohr@lamy.de