LAMY AL-star: Two special models in new colour versions

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Heidelberg, may 2008. Lamy will be impressing youngsters and young adults this summer with two new colour versions of the LAMY AL-star. The special models LAMY AL-star raspberry in pink and LAMY AL-star oceanblue in dark blue expand Germany’s popular writing instrument series, the LAMY AL-star, to six colour versions. Lamy will be selling the two new products from May 2008. Based on the LAMY AL-star, which has been successful for ten years, the new fountain pens offer a robust and yet light full-metal shell made of aluminium with the characteristic plastic grip zones and ink level window. The distinctive metal clip, which has acquired cult status, is chrome-plated on the two colour versions, creating a special feature. The LAMY AL-star raspberry and oceanblue are therefore more than just fountain pens. They are a fashionable accessory for youngsters and young-minded adults in summer 2008.

The metal nibs are available in five different thicknesses. The fountain pens take the LAMY T10 large-capacity cartridge. The LAMY AL-star raspberry and oceanblue are also available as a ballpoint pen and ink rollerball.

Press contact:

Agentur Bauchgefühl “Good Instinct Agency”

Britta Benzenhöfer

Luisenstrasse 61

63067 Offenbach

Telephone: +49 69 80087370

E-Mail


About Lamy
The LAMY brand stands for high-quality designer writing instruments defined by their timeless modern aesthetics and perfect functionality. Its success story began over 50 years ago with the LAMY 2000: in 1966, the model established the clear and unmistakeable design which still defines the style of all the brand’s products today – the Lamy design. As an independent family business, Lamy has been associated with Heidelberg since it was first founded in 1930 and therefore guarantees consistent high quality, “Made in Germany”. With an annual production of over 8 million writing instruments and turnover of more than 110 million euros in 2016, Lamy today is not only the market leader in Germany but has developed to become an internationally sought-after brand. The company continues to set trends, not just through its annual special editions and has inspired writing enthusiasts around the world with its innovative colours and surface finishes. In this way, Lamy continues to reinvent itself and proves that a writing instrument is more than just an everyday object: it is a genuine lifestyle accessory which expresses the pleasures of writing by hand and highlights the individuality of the owner.

Press contact: Myriam Bohr – Phone: +49 6221-843 102 – myriam.bohr@lamy.de