LAMY studio rubinblack A Christmas gift for trend-conscious individualists

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Heidelberg, July 2008. The new LAMY studio rubinblack is the perfect writing instrument for all trend-conscious individualists. This special edition of the successful LAMY model series is impressive with its fine, matt-brown metallic lacquering, complemented by a glossy, chrome-plated grip. Brown has been the favourite colour for years of leading fashion designers and is a staple in any premium collection. The LAMY studio rubinblack enables its owner to make a timeless statement. This exclusive colour is a beautiful alternative to traditional black – it looks warmer, more vibrant and friendlier. In the psychology of colours, brown embodies naturalness, sensuousness and reliability. This makes it the perfect business colour for anyone with an eye for fashion and who places value on integrity and style. With the elegant, propeller-shaped metal clip of the LAMY studio rubinblack, Swiss designer Hannes Wettstein evokes a modern sculpture, turning the pen into a design statement for use in everyday life. Whether in meetings, when noting ideas or writing personal letters, the LAMY studio rubinblack invites its owner to write by hand.

The LAMY studio rubinblack will be available through specialist retailers from September 2008. The pen’s rich brown colouring is achieved using an elaborate varnishing process involving several layers and a final layer of clear matt varnish. With this special edition, Lamy is following the trend towards larger pens which, thanks to their fuller bodies, offer better grip and enhanced writing comfort. The LAMY studio rubinblack is available as a fountain pen with gold nib from €99, as a ballpoint for €48 and as a rollerball with cap for €59 through specialist writing goods retailers.

Product details



LAMY studio rubinblack fountain pen

With 14 carat, dual-coloured gold nib

Partly platinum plated

Nib widths: medium (M), wide (W), fine (F)



Use with LAMY T10 blue large-sized cartridge; optionally convertible using Z26 converter

Recommended retail price: €99



LAMY studio rubinblack ballpoint pen

Twisting mechanism

Use with large-sized LAMY M16 black M cartridge; optionally convertible with M22 cartridge with adapter

Recommended retail price: €48



LAMY studio rubinblack rollerball

Rollerball with cap and removable LAMY M63 black rollerball cartridge

Recommended retail price: €59



Available: from September 2008

Press contact:

Agentur Bauchgefühl

“Good Instinct Agency”

Laura Anthes

Luisenstrasse 61

63067 Offenbach

Telephone: +49 69 80087370,

E-Mail


About Lamy
The LAMY brand stands for high-quality designer writing instruments defined by their timeless modern aesthetics and perfect functionality. Its success story began over 50 years ago with the LAMY 2000: in 1966, the model established the clear and unmistakeable design which still defines the style of all the brand’s products today – the Lamy design. As an independent family business, Lamy has been associated with Heidelberg since it was first founded in 1930 and therefore guarantees consistent high quality, “Made in Germany”. With an annual production of over 8 million writing instruments and turnover of more than 110 million euros in 2016, Lamy today is not only the market leader in Germany but has developed to become an internationally sought-after brand. The company continues to set trends, not just through its annual special editions and has inspired writing enthusiasts around the world with its innovative colours and surface finishes. In this way, Lamy continues to reinvent itself and proves that a writing instrument is more than just an everyday object: it is a genuine lifestyle accessory which expresses the pleasures of writing by hand and highlights the individuality of the owner.

Press contact: Myriam Bohr – Phone: +49 6221-843 102 – myriam.bohr@lamy.de