Sense and sensibility: the new LAMY swift rubinblack

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The Lamy swift is a high-quality ink rollerball pen which has everything that appeals to reason.

It writes fluidly and precisely with ball and ink, but – thanks to a Lamy world patent – does not need a cap. As the refill tip is advanced by a push mechanism, the clip slides back into the strikingly perforated body. And when the pushbutton is pressed again after writing, the refill retracts and the clip lifts out again ready to function.

But because reason is ideally coupled with emotion, Lamy now presents its prize-winning pen in a special colour variant, the LAMY swift rubinblack, which appeals to all the senses.

The special edition is in matt-shimmering metallic brown, with a depth and strength of expression achieved by an elaborate lacquering process in which several layers of coloured, pearl-effect and matt lacquers are applied to the body and repeatedly polished. To provide an interesting contrast, the pen tip, clip and pushbutton are made of high-gloss chrome.

The result is a very harmonious, elegant ink rollerball pen which will delight not only technical enthusiasts. It will also particularly impress all those who like to demonstrate their individuality and their passion for beautiful things in various ways, including the writing instruments they use.

The new LAMY swift rubinblack will go on sale at specialist retailers and in the specialist departments of selected department stores in September 2009.

Press contact
Agentur bauchgefühl
Britta Benzenhöfer
Luisenstrasse 61
63067 Offenbach
Germany
Tel.: +49 (0)69 8008 7370
Email


About Lamy
The LAMY brand stands for high-quality designer writing instruments defined by their timeless modern aesthetics and perfect functionality. Its success story began over 50 years ago with the LAMY 2000: in 1966, the model established the clear and unmistakeable design which still defines the style of all the brand’s products today – the Lamy design. As an independent family business, Lamy has been associated with Heidelberg since it was first founded in 1930 and therefore guarantees consistent high quality, “Made in Germany”. With an annual production of over 8 million writing instruments and turnover of more than 110 million euros in 2016, Lamy today is not only the market leader in Germany but has developed to become an internationally sought-after brand. The company continues to set trends, not just through its annual special editions and has inspired writing enthusiasts around the world with its innovative colours and surface finishes. In this way, Lamy continues to reinvent itself and proves that a writing instrument is more than just an everyday object: it is a genuine lifestyle accessory which expresses the pleasures of writing by hand and highlights the individuality of the owner.

Press contact: Myriam Bohr – Phone: +49 6221-843 102 – myriam.bohr@lamy.de