Cool elegance meets extravagance: the new LAMY studio violet.

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Anyone who likes to write as unconventionally as they think will be impressed by the new LAMY studio in metallic violet.
The completely unusual writing instrument is now available as a limited edition.

How elegance can be created by departing from the usual design approach and viewing things from a new perspective is demonstrated by the LAMY studio more convincingly than by virtually any other modern writing instrument.

With the combination of both original design and extravagant colour, Lamy in Heidelberg is now giving people who have a pronounced tendency towards individualism the opportunity to express their thoughts with a very special writing instrument.

Seeing the new LAMY studio violet for the first time, the eyes are immediately attracted to the elaborately lacquered body with its matt, metallic shimmering violet that exquisitely emphasises the most prominent design element in the LAMY studio family, the shiny chrome artistically twisted clip.

And when you pick up the writing instrument, you can feel from its wide diameter how comfortable it will be to write with. And how inspirational, too. After all, in colour psychology, violet is recommended for use where creativity is required.

The new LAMY studio violet is available now at specialist retailers and in selected department stores as a ballpoint pen, ink rollerball and a fountain pen with a partially platinised 14-carat bicoloured gold nib. Unfortunately, it is only available for a limited period. Anyone interested, therefore, should not wait too long.

Press contact: bauchgefühl agency – Britta Benzenhöfer – tel.: +49 (0)69 808 7370 – benzenhoefer@bauchgefuehl.com

C. Josef Lamy GmbH
D-69111 Heidelberg
Germany


About Lamy
The LAMY brand stands for high-quality designer writing instruments defined by their timeless modern aesthetics and perfect functionality. Its success story began over 50 years ago with the LAMY 2000: in 1966, the model established the clear and unmistakeable design which still defines the style of all the brand’s products today – the Lamy design. As an independent family business, Lamy has been associated with Heidelberg since it was first founded in 1930 and therefore guarantees consistent high quality, “Made in Germany”. With an annual production of over 8 million writing instruments and turnover of more than 110 million euros in 2016, Lamy today is not only the market leader in Germany but has developed to become an internationally sought-after brand. The company continues to set trends, not just through its annual special editions and has inspired writing enthusiasts around the world with its innovative colours and surface finishes. In this way, Lamy continues to reinvent itself and proves that a writing instrument is more than just an everyday object: it is a genuine lifestyle accessory which expresses the pleasures of writing by hand and highlights the individuality of the owner.

Press contact: Myriam Bohr – Phone: +49 6221-843 102 – myriam.bohr@lamy.de