LAMY 2000 – the All-metal Innovative Classic

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Heidelberg, July 2012. It is the classic among design writing instruments and the foundation of the success story of an entire company – the LAMY 2000. This series, designed by Gerd A. Müller, is the perfect combination of design and functionality which has been produced for more than 40 years now using high-quality polycarbonate and stainless steel. The seamless transition of the two materials is an unequalled feature in this unique series. For the first time Lamy now also presents the LAMY 2000 as a high-quality, all-metal stainless steel series.

Realising the timeless design in this material required a sophisticated craftsmanship which is especially reflected in the combination of the different manufacturing and refining processes that were applied. The result is a harmonic symbiosis of high-end craftsmanship and complex technological processes. The series – consisting of the fountain pen with a hand-polished, platinized 14 carat gold nib, the ballpoint pen and the rollerball pen – uses its elaborate cigar-shaped form in order to fit perfectly into the hand. The design is highlighted by a high-quality matted stainless steel surface and the high-gloss spring-loaded clip. The velvety brushed surface lends a warm feeling to the material which, combined with its perfectly balanced weight, create an unforgettable writing experience.

Shortly after his entry into the family company as Head of Marketing, Dr. Manfred Lamy met Bauhaus designer Gerd A. Müller, who had already even then created many design classics (for such renowned brands as Braun, among others). One result of this successful long-term relationship: the Lamy 2000. With its functional yet minimalistic design, the Lamy 2000 has unmistakably shaped the artistic form of all subsequent Lamy writing instruments – and with great success: No other brand of writing instrument has won more national and international design awards than Lamy. Even today, all Lamy writing instruments are produced using the Bauhaus principle of “form follows function”.

The LAMY 2000 All-metal is available as a fountain pen for 250 euros, a ball-point pen for 130 euros and as a rollerball for 160 euros at stationery dealers and in specialized departments of select stores.

The LAMY 2000 All-metal is one hundred per cent “Made in Germany” – as are all Lamy products from Heidelberg.

Additional information can be found at www.lamy.com.

Pressekontakt: Agentur bauchgefühl – Eva Pauli – Dolivostraße 9 – 64293 Darmstadt – Telephone: 06151/159120, pauli@bauchgefuehl.com

C. Josef Lamy GmbH
D-69111 Heidelberg
Germany


About Lamy
The LAMY brand stands for high-quality designer writing instruments defined by their timeless modern aesthetics and perfect functionality. Its success story began over 50 years ago with the LAMY 2000: in 1966, the model established the clear and unmistakeable design which still defines the style of all the brand’s products today – the Lamy design. As an independent family business, Lamy has been associated with Heidelberg since it was first founded in 1930 and therefore guarantees consistent high quality, “Made in Germany”. With an annual production of over 8 million writing instruments and turnover of more than 110 million euros in 2016, Lamy today is not only the market leader in Germany but has developed to become an internationally sought-after brand. The company continues to set trends, not just through its annual special editions and has inspired writing enthusiasts around the world with its innovative colours and surface finishes. In this way, Lamy continues to reinvent itself and proves that a writing instrument is more than just an everyday object: it is a genuine lifestyle accessory which expresses the pleasures of writing by hand and highlights the individuality of the owner.

Press contact: Myriam Bohr – Phone: +49 6221-843 102 – myriam.bohr@lamy.de