LAMY studio royalred – Classic Design with a Royal Touch

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Heidelberg, July 2012. Elegant royal red meets distinctive form: The special edition LAMY studio royalred unites timeless design with graceful finesse. Whether fountain pen, ballpoint pen or rollerball pen – the LAMY studio royalred captivates with its unique character and is at the same time an expression of lifestyle. It is as individual as its owner.

Four separate layers of coloured and matt varnish with a special interlayered glaze as well as individually finished surfaces lend the writing instrument a unique shine. The contrast of intense colour and polished chrome creates dynamic interplay. And the LAMY studio royalred really catches the eye with its gently twisted “propeller clip” which subtly stands out from the rest of the body. Thus Swiss designer Hannes Wettstein eludes to modern sculpture and has used this elegant detail to shape a work of designer art which is also perfect for daily use.

The LAMY studio royalred is available as a fountain pen with a steel nib or partially platinized 14-carat bicolour gold nib, as a ballpoint pen and as a rollerball pen at stationery dealers and in specialized departments of select stores.
  

The LAMY studio royalred is one hundred per cent “Made in Germany” – as are all Lamy products from Heidelberg.


Additional information at: www.lamy.com www.lamy.com

Pressekontakt: Agentur bauchgefühl – Eva Pauli – Dolivostraße 9 – 64293 Darmstadt – Telephone: 06151/159120, pauli@bauchgefuehl.com

C. Josef Lamy GmbH
D-69111 Heidelberg
Germany


About Lamy
The LAMY brand stands for high-quality designer writing instruments defined by their timeless modern aesthetics and perfect functionality. Its success story began over 50 years ago with the LAMY 2000: in 1966, the model established the clear and unmistakeable design which still defines the style of all the brand’s products today – the Lamy design. As an independent family business, Lamy has been associated with Heidelberg since it was first founded in 1930 and therefore guarantees consistent high quality, “Made in Germany”. With an annual production of over 8 million writing instruments and turnover of more than 110 million euros in 2016, Lamy today is not only the market leader in Germany but has developed to become an internationally sought-after brand. The company continues to set trends, not just through its annual special editions and has inspired writing enthusiasts around the world with its innovative colours and surface finishes. In this way, Lamy continues to reinvent itself and proves that a writing instrument is more than just an everyday object: it is a genuine lifestyle accessory which expresses the pleasures of writing by hand and highlights the individuality of the owner.

Press contact: Myriam Bohr – Phone: +49 6221-843 102 – myriam.bohr@lamy.de