LAMY 2000 Pen Set customized by Sir Jonathan Ive and Marc Newson goes under the hammer at (RED) AUCTION on November 23rd

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LAMY 2000 Pen Set customized by  Sir Jonathan Ive and Marc Newson

Two of the world’s foremost design pioneers, Sir Jonathan Ive, KBE, and Marc Newson, CBE, have collaborated with musician and philanthropist Bono to organize a (RED) Auction celebrating the very best of design and innovation. Jony and Marc have spent the past year and a half curating the collection, which comprises objects from disciplines as diverse as space travel and lighting design to contemporary art and rare automobiles, all unified and distinguished by their excellence and innovation. Proceeds from the 23 November 2013 sale at Sotheby’s New York will benefit The Global Fund to fight AIDS, Tuberculosis and Malaria.

The auction will feature icons of design selected by Jony and Marc and works that were personally customized by the pair, including an Edition 01/01 LAMY 2000 pen set. The set includes the LAMY 2000 fountain pen, ballpoint pen, mechanical pencil, rollerball and multicolor ballpoint pen with four colors in total. The fountain pen has a 14K gold nib coated in platinum.

Presented in a custom case designed by Jony and Marc, the pen set is accompanied by a LAMY ink bottle for the piston fountain pen.

"It's been a thrilling journey for Jony and me to curate this collection of pieces that celebrate extraordinary design that we love, that transcends all boundaries of time and place. Each object and the process of creating it conveys a rich set of human values, so it seems fitting that they should be auctioned with a different sense of human value in mind, to raise as much as possible to help people's lives today," said Marc Newson. “We'd like to thank our partners for their sincere generosity and for giving so gladly and willingly.”


The (RED) Auction collection goes on public exhibition at Sotheby’s New York beginning 18 November.

Learn more about the second (RED) Auction through our Twitter hashtag #REDatSothebys.

C. Josef Lamy GmbH
D-69111 Heidelberg
Germany


About Lamy
The LAMY brand stands for high-quality designer writing instruments defined by their timeless modern aesthetics and perfect functionality. Its success story began over 50 years ago with the LAMY 2000: in 1966, the model established the clear and unmistakeable design which still defines the style of all the brand’s products today – the Lamy design. As an independent family business, Lamy has been associated with Heidelberg since it was first founded in 1930 and therefore guarantees consistent high quality, “Made in Germany”. With an annual production of over 8 million writing instruments and turnover of more than 110 million euros in 2016, Lamy today is not only the market leader in Germany but has developed to become an internationally sought-after brand. The company continues to set trends, not just through its annual special editions and has inspired writing enthusiasts around the world with its innovative colours and surface finishes. In this way, Lamy continues to reinvent itself and proves that a writing instrument is more than just an everyday object: it is a genuine lifestyle accessory which expresses the pleasures of writing by hand and highlights the individuality of the owner.

Press contact: Myriam Bohr – Phone: +49 6221-843 102 – myriam.bohr@lamy.de