Double-digit growth and a strong partnership in retail:
Lamy is lining up for 2014

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Heidelberg, February 2014
Following a successful 2013, Lamy's future is looking brighter than ever: Lamy is further expanding its pioneering role in the writing instruments market - and not just as a market leader in Germany, but also as a German design brand whose products hold a special position around the world.

Particularly the longstanding ties to the specialist retail trade play a decisive role in this respect. As a family-run business, the competent advice and personal dialog with the customer that only specialist retailers can provide is paramount to Lamy. And in 2014, the Heidelberg-based company will continue to pursue this traditional sales channel via the specialist retailer. In addition to this, Lamy will also expand collaborations with specialist Internet retailers, which Lamy selects on the same merit as it selects their traditional specialist retailers. With alternating campaigns and its modern marketing concept, Lamy constantly creates new incentives and supports its retailers - stationary or digital - with their sales measures all year round.

Strong international growth
Lamy also reports substantial success at a global level, with a growth rate in the double-digit range in 2013. Sales in Asia have more than doubled in just three years. Workshops held in Shanghai, Beijing and Malaysia have contributed in conveying Lamy's values and in increasing its brand and quality awareness. Lamy is expanding its position as an ambassador of quality "Made in Germany" in its 13 regions of focus.

Lamy even received an award to this end in 2013: the "Markenpreis der Deutschen Standards" [German Industrial Standard Brand Award], chosen by a top-notch jury in the compendium "Brands of the century – Lighthouses in the sea of brands". With this award, Lamy is one of the 250 German brands that "emblematically reflects its entire class", also acting as a representative of German quality and design around the world.

About Lamy
Lamy is an independent family business founded by C. Josef Lamy in Heidelberg in 1930. The LAMY brand was established in 1952 and even in their first year proved its innovative potential with the introduction of the unprecedented LAMY 27 fountain pen series. 1966 was the year that witnessed the birth of the distinctive product form by Lamy, the Lamy Design, through the LAMY 2000. An annual production of more than 6 million writing instruments and a turnover of more than 60 million euros not only make Lamy market leader in Germany but set them apart as one of the German design brands whose products are distinguished worldwide.



Press contact: Myriam Bohr – Grenzhöfer Weg 32 – Telephone: +49 6221-843 102 – myriam.bohr@lamy.de

C. Josef Lamy GmbH
D-69111 Heidelberg
Germany


About Lamy
The LAMY brand stands for high-quality designer writing instruments defined by their timeless modern aesthetics and perfect functionality. Its success story began over 50 years ago with the LAMY 2000: in 1966, the model established the clear and unmistakeable design which still defines the style of all the brand’s products today – the Lamy design. As an independent family business, Lamy has been associated with Heidelberg since it was first founded in 1930 and therefore guarantees consistent high quality, “Made in Germany”. With an annual production of over 8 million writing instruments and turnover of more than 110 million euros in 2016, Lamy today is not only the market leader in Germany but has developed to become an internationally sought-after brand. The company continues to set trends, not just through its annual special editions and has inspired writing enthusiasts around the world with its innovative colours and surface finishes. In this way, Lamy continues to reinvent itself and proves that a writing instrument is more than just an everyday object: it is a genuine lifestyle accessory which expresses the pleasures of writing by hand and highlights the individuality of the owner.

Press contact: Myriam Bohr – Phone: +49 6221-843 102 – myriam.bohr@lamy.de