Must-have with vibrancy:
The New Special Edition LAMY safari neoncoral

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Heidelberg, April 2014
Lamy extends the popular LAMY safari range with a Special Edition: from April, LAMY safari neoncoral will turn writing instruments into stylish it-pieces with a colour creation you can't miss

The latest trend colours cannot do without vibrant coral and intensive neon shades anymore. They characterise modern lifestyle as a synonym for exuberance and energy and make expressive statements – on sneakers, smartphone covers or as striking accessories. The new must-have for the summer: LAMY safari neoncoral.

Lamy is presenting the new LAMY safari neoncoral special edition in April. Fountain pens, ballpoint pens and rollerball pens unite the typical features of the safari series: high-quality ABS plastic, a distinctive, sweeping metal clip, striking grip moulds and the ink level window on the fountain pens. Created by designer Wolfgang Fabian, they signalise robustness, reliability and a touch of individualism with their unusual shape.

The colourfulness is new: a shade as vibrantly beautiful as a coral reef. With the special neoncoral colour, Lamy is underlining the distinctive character of the series and giving everyday writing a striking touch of the exotic – definitively a highlight for 2014.

Lamy presents another special to match: the ink cartridge LAMY T10 in the special colour coral. Eye-catching, stylish and indispensable for memorable notes or creative invitations intended to make an impression. The special colour is available separately as an ink cartridge - together with the fountain pen LAMY safari neoncoral, the trend colour places twice the emphasis.

It is already the third special colour presented by Lamy this year for its writing instrument series. The LAMY nexx neon orange and the LAMY AL-star bluegreen also belong to the popular Special Editions.

"LAMY safari neoncoral" fountain pens, ballpoint pens and rollerball pens and the LAMY T10 coral ink cartridges are available from specialist retailers from April.

About Lamy
Lamy is an independent family business founded by C. Josef Lamy in Heidelberg in 1930. The LAMY brand was established in 1952 and even in their first year proved its innovative potential with the introduction of the unprecedented LAMY 27 fountain pen series. 1966 was the year that witnessed the birth of the distinctive product form by Lamy, the Lamy Design, through the LAMY 2000. An annual production of more than 6 million writing instruments and a turnover of more than 60 million euros not only make Lamy market leader in Germany but set them apart as one of the German design brands whose products are distinguished worldwide.

LAMY safari neoncoral Special Edition

  • Body, front part, cap: neon coral
  • ABS plastic
  • Metal clip
  • Ergonomic grip section
  • Fountain pen: steel nib, polished, with ink cartridge LAMY T10, can be modified for use with converter filling system LAMY Z 24
  • Rollerball pen: with rollerball refill LAMY M 63 M blue, washable
  • Ballpoint pen: with giant refill LAMY M 16 M blue
safari neoncoral Special Edition fountain pen

safari neoncoral Special Edition fountain pen

safari neoncoral Special Edition rollerball pen

safari neoncoral Special Edition rollerball pen

safari neoncoral Special Edition ballpoint pen

safari neoncoral Special Edition ballpoint pen



Press contact: Myriam Bohr – Grenzhöfer Weg 32 – Telephone: +49 6221-843 102 – myriam.bohr@lamy.de

C. Josef Lamy GmbH
D-69111 Heidelberg
Germany


About Lamy
The LAMY brand stands for high-quality designer writing instruments defined by their timeless modern aesthetics and perfect functionality. Its success story began over 50 years ago with the LAMY 2000: in 1966, the model established the clear and unmistakeable design which still defines the style of all the brand’s products today – the Lamy design. As an independent family business, Lamy has been associated with Heidelberg since it was first founded in 1930 and therefore guarantees consistent high quality, “Made in Germany”. With an annual production of over 8 million writing instruments and turnover of more than 110 million euros in 2016, Lamy today is not only the market leader in Germany but has developed to become an internationally sought-after brand. The company continues to set trends, not just through its annual special editions and has inspired writing enthusiasts around the world with its innovative colours and surface finishes. In this way, Lamy continues to reinvent itself and proves that a writing instrument is more than just an everyday object: it is a genuine lifestyle accessory which expresses the pleasures of writing by hand and highlights the individuality of the owner.

Press contact: Myriam Bohr – Phone: +49 6221-843 102 – myriam.bohr@lamy.de