Style and demands redefined
The LAMY accent Al individualises the writing experience with a new finish and two grip sections

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Heidelberg, June 2014
Lamy put an individual emphasis on high-quality writing: with the new LAMY accent Al. In an elegant aluminium look and with two interchangeable grip sections, this model perfectly reflects your personal style on any occasion.

The LAMY accent series has defined the character of the Lamy brand for many years. Sensual design meets modern understatement and stylish refinement meets formal lucidity without material profusion. The sophisticated details and functional elements particularly determine the look of the series, which was created by Phoenix Design in 1998: a cylindrical design language, externally sprung solid clip and interchangeable grip sections. This was a premiere at the time with which Lamy paved the way for individual freedom of design in the premium writing segment.

In 2014, the company is putting the focus back on the characteristic individuality of the series: the new galvanic surface in an aluminium look gives the writing instruments a fine, silver colour with velvety appeal: purist, modern and sensual.

Entirely new aesthetics are created in combination with the two grip sections, which are tuned to your personal style: the seasoned black rubber grip section radiates a classic elegance with the writing instrument's harmonious aluminium look - perfect for official occasions and events. In addition, the new "Karelia wood" grip section made of multi-layer, dyed wood with a silky-matt clear varnish gives a sensual, authentic dimension to the writing experience. Naturalness and style merge into one; the writing instrument becomes a statement and adapts to your personal lifestyle. The subtle "achat grey" colour harmonies perfectly and provides a refined finish.

The LAMY accent Al is available as a fountain pen, ballpoint pen, rollerball pen, mechanical pencil and the multifunctional writing instrument 4-pen with the "Karelia wood" and black rubber grip section options.

About Lamy
Lamy is an independent family business founded by C. Josef Lamy in Heidelberg in 1930. The LAMY brand was established in 1952 and even in their first year proved its innovative potential with the introduction of the unprecedented LAMY 27 fountain pen series. 1966 was the year that witnessed the birth of the distinctive product form by Lamy, the Lamy Design, through the LAMY 2000. An annual production of more than 6 million writing instruments and a turnover of more than 60 million euros not only make Lamy market leader in Germany but set them apart as one of the German design brands whose products are distinguished worldwide.

The LAMY accent Series

The LAMY accent is the first writing instrument with different interchangeable grip sections. The LAMY accent is available as a fountain pen, ballpoint pen, rollerball pen and multisystem pen.

LAMY accent Al (KK/KW)

  • Aluminium colour
  • Interchangeable grip section: Karelia wood (KW), rubber (KK)
  • Screw cap/steel nib, polished
  • With LAMY T 10 blue ink cartridge
  • Prepared for LAMY Z 26 converter
Fountain pen accent Al (KK)

Fountain pen accent Al (KK)

Ballpoint pen accent Al (KK)

Ballpoint pen accent Al (KK)

Rollerball pen accent Al (KK)

Rollerball pen accent Al (KK)

Mechanical pencil accent Al (KK)

Mechanical pencil accent Al (KK)

accent Al (KW)

accent Al (KW)

accent Al (KW)

accent Al (KW)

accent Al (KW)

accent Al (KW)

accent (KW)

accent (KW)



Press contact: Myriam Bohr – Grenzhöfer Weg 32 – Telephone: +49 6221-843 102 – myriam.bohr@lamy.de

C. Josef Lamy GmbH
D-69111 Heidelberg
Germany


About Lamy
The LAMY brand stands for high-quality designer writing instruments defined by their timeless modern aesthetics and perfect functionality. Its success story began over 50 years ago with the LAMY 2000: in 1966, the model established the clear and unmistakeable design which still defines the style of all the brand’s products today – the Lamy design. As an independent family business, Lamy has been associated with Heidelberg since it was first founded in 1930 and therefore guarantees consistent high quality, “Made in Germany”. With an annual production of over 8 million writing instruments and turnover of more than 110 million euros in 2016, Lamy today is not only the market leader in Germany but has developed to become an internationally sought-after brand. The company continues to set trends, not just through its annual special editions and has inspired writing enthusiasts around the world with its innovative colours and surface finishes. In this way, Lamy continues to reinvent itself and proves that a writing instrument is more than just an everyday object: it is a genuine lifestyle accessory which expresses the pleasures of writing by hand and highlights the individuality of the owner.

Press contact: Myriam Bohr – Phone: +49 6221-843 102 – myriam.bohr@lamy.de