LAMY product criteria – five steps to quality

A new Lamy writing instrument is not meant to serve the designer’s “exhibitionism” nor that of the engineer or technician. Its technical characteristics and shape focus on the requirements of those who are to use it, as well as on the basic criteria Lamy establishes for its products.

Individuality

Lamy products aim for what is possible, not what is usual. Their innovative technical solutions and novel designs seek to raise them above their competitors. With their unique and highly distinctive personality, they are made to shape the market.

Quality of use

Their design aims to increase the practical value of Lamy products, making them more intelligent in the way they fulfil their function. Comfort of use and ergonomics take priority. A design must reflect the qualities of a Lamy product in terms of function, technology and material, transforming them into an aesthetically pleasing shape which expresses the product’s high technical standard and quality.

Communicative quality

Each Lamy product is a carrier of information and delivers a message about itself to its future users. Its design must convey clearly – and without words – the market positioning the product is striving to achieve with reference to quality, value, target group and price. For only the visualisation of different values and characters can lead to differentiation between products at a highly technical level.

Family quality

The form and technical quality of each new product must support and enhance the Lamy image in a way that is fitting for the brand. The “commonality” of Lamy products means they have more in common than otherwise, even given modifications to suit the target group. All Lamy products share the fact that they are individual, contemporary, practical and honest. This commonly held design identity is what stamps our corporate identity and is the most essential aspect of the Lamy image.

Environmental quality

Inevitably, environmental issues have an influence on the basic technical and design concepts of Lamy products. We require economic use of materials, energy-saving manufacturing procedures, and product and packaging materials that can all be recycled.