LAMY persona – personality revealed through hand-writing

The keys on the hundreds of identical PC keyboards used at work today do not even give their users sensual sensations. Many people who use PCs, which after all means a personal computer, rather find that its screen depersonalizes them.

For this reason it comes as no surprise that, as professional and private communications are increasingly taken over by electronic media, more and more people are consciously searching for a way to express themselves as individuals. As a consequence they try to show their individuality using consumer goods which are already part of their own working and private lives.

Hand-writing is a way, unlike most any other, in which a person's personality can be expressed. This is probably why there has been a real renaissance in the use of the valuable fountain pen.

Lamy has made its entrance in the top ranks of the writing instrument trade with its LAMY persona. Even there, Lamy's position is exceptional, because its technology and design are both an expression of all that is modern, and therefore has no need to borrow from the past: it is the fountain pen for our times, and is something completely new.

The LAMY persona project is based on collaboration with one of the leading international designers, the Italian Marion Bellini.

The fountain pen model of the LAMY persona, which is distinguished by its diamond profiled body, hand-polished, gold nib and integrated, solid retractable clip has been joined by a ball point pen and roller ball pen (which are available in various finishes).

Design: Mario Bellini