Heidelberg, July 2008. The new LAMY studio rubinblack is the perfect writing instrument for all trend-conscious individualists. This special edition of the successful LAMY model series is impressive with its fine, matt-brown metallic lacquering, complemented by a glossy, chrome-plated grip. Brown has been the favourite colour for years of leading fashion designers and is a staple in any premium collection. The LAMY studio rubinblack enables its owner to make a timeless statement. This exclusive colour is a beautiful alternative to traditional black – it looks warmer, more vibrant and friendlier. In the psychology of colours, brown embodies naturalness, sensuousness and reliability. This makes it the perfect business colour for anyone with an eye for fashion and who places value on integrity and style. With the elegant, propeller-shaped metal clip of the LAMY studio rubinblack, Swiss designer Hannes Wettstein evokes a modern sculpture, turning the pen into a design statement for use in everyday life. Whether in meetings, when noting ideas or writing personal letters, the LAMY studio rubinblack invites its owner to write by hand.
The LAMY studio rubinblack will be available through specialist retailers from September 2008. The pen’s rich brown colouring is achieved using an elaborate varnishing process involving several layers and a final layer of clear matt varnish. With this special edition, Lamy is following the trend towards larger pens which, thanks to their fuller bodies, offer better grip and enhanced writing comfort. The LAMY studio rubinblack is available as a fountain pen with gold nib from €99, as a ballpoint for €48 and as a rollerball with cap for €59 through specialist writing goods retailers.
Product details
LAMY studio rubinblack fountain pen
With 14 carat, dual-coloured gold nib
Partly platinum plated
Nib widths: medium (M), wide (W), fine (F)
Use with LAMY T10 blue large-sized cartridge; optionally convertible using Z26 converter
Recommended retail price: €99
LAMY studio rubinblack ballpoint pen
Twisting mechanism
Use with large-sized LAMY M16 black M cartridge; optionally convertible with M22 cartridge with adapter
Recommended retail price: €48
LAMY studio rubinblack rollerball
Rollerball with cap and removable LAMY M63 black rollerball cartridge
Recommended retail price: €59
Available: from September 2008
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