Live deluxe: The new LAMY Lx

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Heidelberg, February 2017 – Rose gold, palladium, gold or ruthenium – the LAMY Lx is available in four metallic surface designs and offers a shiny solution for any occasion, whether as a decorative, eye-catching desk feature, a stylish writing instrument for a handbag or briefcase or a high-quality addition to a diary or personal notebook.

The casing of the fountain pen is made from anodised aluminium, which has a particularly prominent shine and is very robust. Depending on the design, the casing shimmers in the finest rose gold, embraces a warm gold tone or emits a cool palladium or ruthenium shine.

All of the designs are characterised by their exceptional finish and refined, highquality details. The characteristic clip and other metal details are refined by using a colour-matched precious metal and thereby emphasise the particular value and elegant appearance of the LAMY Lx. A particular feature of the fountain pen is the black stainless steel nib in a special design: this is polished, PVD-coated, laser-cut and available in various nib widths from extra-fine to broad.

Never before has writing been so much about lifestyle: the LAMY Lx is both a writing instrument and an accessory – the perfect companion for stylish trendsetters who like to be surrounded by a touch of luxury every single day. And since beauty brings even more pleasure when shared, the LAMY Lx comes in high-quality aluminium packaging in a matching colour, making it the perfect gift without the need for additional wrapping.

The LAMY Lx fountain pen in gold, rose gold, palladium and ruthenium has been available since September 2016. A ballpoint pen and rollerball pen will complete the series from now on.

LAMY Lx




Lx Au Füllhalter
Lx Au Kugelschreiber
Lx Au Tintenroller

LAMY Lx Au – Fountain pen, gold
LAMY Lx Au – Ballpoint pen, gold
LAMY Lx Au – Rollerball pen, gold


LAMY lx RAu Füllhalter
LAMY lx RAu Kugelschreiber
LAMY lx RAu Tintenroller

LAMY Lx RAu – Fountain pen, rosegold
LAMY Lx RAu – Ballpoint pen, rosegold
LAMY Lx RAu – Rollerball pen, rosegold


Lx Pd Füllhalter
Lx Pd Kugelschreiber
Lx Pd Tintenroller

LAMY Lx Pd – Fountain pen, palladium
LAMY Lx Pd – Ballpoint pen, palladium
LAMY Lx Pd – Rollerball pen, palladium


LAMY Lx Ru Füllhalter
LAMY Lx Ru Kugelschreiber
LAMY Lx Ru Tintenroller

LAMY Lx Ru – Fountain pen, ruthenium
LAMY Lx Ru – Ballpoint pen, ruthenium
LAMY Lx Ru – Rollerball pen, ruthenium


C. Josef Lamy GmbH
D-69111 Heidelberg
Germany

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About Lamy
The LAMY brand stands for high-quality designer writing instruments defined by their timeless modern aesthetics and perfect functionality. Its success story began over 50 years ago with the LAMY 2000: in 1966, the model established the clear and unmistakeable design which still defines the style of all the brand’s products today – the Lamy design. As an independent family business, Lamy has been associated with Heidelberg since it was first founded in 1930 and therefore guarantees consistent high quality, “Made in Germany”. With an annual production of over 8 million writing instruments and turnover of more than 110 million euros in 2016, Lamy today is not only the market leader in Germany but has developed to become an internationally sought-after brand. The company continues to set trends, not just through its annual special editions and has inspired writing enthusiasts around the world with its innovative colours and surface finishes. In this way, Lamy continues to reinvent itself and proves that a writing instrument is more than just an everyday object: it is a genuine lifestyle accessory which expresses the pleasures of writing by hand and highlights the individuality of the owner.

Press contact: Myriam Bohr – Phone: +49 6221-843 102 – myriam.bohr@lamy.de