Live deluxe: The new LAMY Lx

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Heidelberg, September 2016 – Rose gold, palladium, gold or ruthenium – the LAMY Lx is available in four metallic surface designs and offers a shiny solution for any occasion, whether as a decorative, eye-catching desk feature, a stylish writing instrument for a handbag or briefcase or a high-quality addition to a diary or personal notebook.

The casing of the fountain pen is made from anodised aluminium, which has a particularly prominent shine and is very robust. Depending on the design, the casing shimmers in the finest rose gold, embraces a warm gold tone or emits a cool palladium or ruthenium shine.

All of the designs are characterised by their exceptional finish and refined, high-quality details. The characteristic clip and other metal details are refined by using a colour-matched precious metal and thereby emphasise the particular value and elegant appearance of the LAMY Lx. The black stainless steel nib in a special design forms a stylish contrast: this is polished, PVD-coated, laser-cut and available in various nib widths from extra-fine to broad.

Never before has writing been so much about lifestyle: the LAMY Lx is both a writing instrument and an accessory – the perfect companion for stylish trendsetters who like to be surrounded by a touch of luxury every single day. And since beauty brings even more pleasure when shared, the LAMY Lx comes in high-quality aluminium packaging in a matching colour, making it the perfect gift without the need for additional wrapping.

The LAMY Lx in gold, rose gold, palladium and ruthenium will be available from September 2016.

LAMY Lx




Lx Au Füllhalter

LAMY Lx Au – Fountain pen, gold

LAMY lx RAu Füllhalter

LAMY Lx RAu – Fountain pen, rose gold

Lx Pd Füllhalter

LAMY Lx Pd – Fountain pen, palladium

LAMY lx Ru Füllhalter

LAMY Lx Ru – Fountain pen, ruthenium

C. Josef Lamy GmbH
D-69111 Heidelberg
Germany

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About Lamy
Lamy is an independent family business which was founded in 1930 by C. Josef Lamy in Heidelberg. The Lamy brand has been in existence since 1952 and demonstrated its powers of innovation in the very first year with its completely new LAMY 27 range of fountain pens. In 1966, the unmistakeable design language of Lamy – the Lamy design – was launched with the LAMY 2000. With an annual production of over 7 million pens and turnover of 90 million euros, Lamy today is not only the market leader in Germany but also one of the German designer brands whose products have achieved special status worldwide.

Press contact: Myriam Bohr – Phone: +49 6221-843 102 – myriam.bohr@lamy.de